Zielda Zainuddin is a Certified Total Rewards Professional (CTRP) and seasoned Human Resources leader with over 20 years of experience across oil & gas, technology, corporate, and manufacturing sectors. Her career spans senior roles in organizations such as Hyundai Motor Malaysia, Digital Nasional Berhad, Hurricane Geo Inspection Services, and PETRONAS, where she has led HR strategy, total rewards, workforce transformation, and employee engagement at scale. She has acted as interim CHRO, spearheaded multimillion-ringgit optimization initiatives, and built HR frameworks that balance compliance, innovation, and human dignity.

But Zielda’s work is not defined only by titles or achievements, it is shaped by a philosophy of clarity and trust. She does not write to defend or to win arguments; she writes to explain. Her words are an invitation to see the structure, logic, and human reason behind decisions that often go unquestioned. For her, learning ends when conversations become contests of who is right. Her purpose is to open minds, not close them.

That same belief guides her business. As a solopreneur, she builds not through marketing but through trust. Her writing is part of that trust, an open door for clients who genuinely want to strengthen their organizations, not simply prove they’ve been doing fine all along. She partners best with those ready to help themselves, offering perspective and frameworks that align people practices with business growth.

Zielda’s journey from corporate leadership to independent consulting was not rebellion but renewal. She stepped away to conserve her energy for spaces that nourish rather than drain, returning to the conviction that meaning matters more than motion. Today, she writes and works from a place of peace, sharing thoughts not to seek agreement but to offer perspective. She seeks alignment, not approval, believing that honesty, even when uncomfortable, is essential to growth.

Her published works, including Leadership with Trust: The Kind of Leader I Chose to Be (Amazon, 2025), reflect this ethos of modest leadership, resilience, and inner strength. Whether advising organizations, authoring books, or illustrating children’s stories on character and faith, Zielda’s voice remains consistent: clear, principled, and deeply human.

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